Costume designer Eric Daman talks PEOPLE through absolutely everything 'It Ends with Us' Nicole Rivelli/SONY PICTURES The costumes in keep you guessing at every turn. For Lily Bloom ( ), a flower shop owner, her love of all things quirky, bold and beautiful is apparent. Just like in her life, when it comes to what she wears, she's unapologetic about what she loves.
The movie, , though framed as a romance, has dark undertones and finds Lily in some really tough situations at times, and her wardrobe also reflects that. For costume designer Eric Daman, whose other projects have included (both the original and the reboot), and , he knew exactly how to approach dressing the cast for such a film. Ahead, Daman walks PEOPLE through what it was like reuniting with Lively after all these years, crafting the wardrobe for the film and more.
Nicole Rivelli Related: Lily sees beauty where other people don't. How she designs her store and how she imagines her floral designs are the same things we wanted to bring into how she dresses. But I also wanted her to feel a bit masc, in a way.
It was important that Lily doesn't feel like a fading flower or too delicate or that we lean into this ultra femme woman that's designing flowers, and then ends up being abused and kind of make her feel very strong and independent and kind of self-possessed. And I think going into this masculine-inspired workwear, was part of that. Lily has a few pieces that bring in the masculine side, like the Bode patchwork.