Tuesday, October 8, 2024 The Israel Ministry of Tourism (IMOT) is making a significant comeback to the prestigious ITB Asia in Singapore this year, marking the ministry’s first appearance at the event in 16 years. This long-awaited return reflects Israel’s growing commitment to the Asian travel market, particularly to India, which has become an increasingly vital player in Israel’s tourism sector. IMOT’s participation at ITB Asia 2024, scheduled from 23rd to 25th October, underscores its focus on strengthening partnerships across the region while introducing travelers to the many spiritual, cultural, and historical experiences Israel has to offer.
At the forefront of IMOT’s booth this year is the 2025 Jubilee Year , a momentous event in the Catholic Church , celebrated every 25 years as a time for forgiveness , reconciliation , and spiritual renewal . The theme for the 2025 Jubilee Year, “Pilgrims of Hope,” is expected to resonate deeply with travelers seeking spiritual journeys , especially in the Indian market, where religious tourism continues to be a key driver of outbound travel. H.
E. Haim Katz , Israel’s Minister of Tourism, expressed his excitement about IMOT’s return to ITB Asia, highlighting the importance of the Asian market to Israel’s tourism growth. “Our return to ITB Asia after 16 years reflects the immense importance we place on the Asian market.
We are excited to reconnect with our partners in the region and introduce Israel’s rich cult.