Is your slogan T-shirt saying the right thing?

Before Twitter, slogan T-shirts were the preferred medium for telling others to “Choose Life”, “That’s Hot” and “I’m with stupid”. They continue to make noise in the age of social media, with the trend’s revival now requiring more meaningful calls to action on cotton. Loewe designer Jonathan Anderson is asking you to “drink your milk” to fight shame in the LGBTQ community, Camilla and Marc’s latest T-shirt highlights “Ovaries.

Talk About Them” as part of the brand’s campaign for an early detection test for ovarian cancer, while Melbourne designer Erik Yvon wants you to be “Reborn” for the environment and homelessness. T-shirts without a cause. Victoria Beckham’s “My Dad Had A Rolls-Royce” T-shirt; Zendaya’s “I Told Ya” top from Loewe and Kim Kardashian’s vintage “I Love Nerds” T-shirts were not for charitable causes.

Credit: Instagram, Getty Raising money and awareness for charities and scientific causes is the latest spin on the fashion cycle. Zendaya silently says, “I Told Ya”, Kim Kardashian’s vintage top suspiciously proclaims “I Love Nerds” and Victoria Beckham made the public service announcement “My Dad Had A Rolls-Royce.” Replacing luxury logos with pointers to popular causes has drawn accusations of virtue signalling but wearing slogan T-shirts can be about doing good while looking better.

When T-shirts are not virtue signalling Loading “Slogans on T-shirts are helpful,” says Dr Robyn Gulliver, a r.