is in an immaculate kitchen cooking chicken wings in a matching Prada cropped cardigan and miniskirt. Her bobbed hair is worn half up and half down and her make-up is pristine. Her husband, the model Lucky Blue Smith, joins her and puts his arms round her waist and kisses her on the cheek.

She continues cooking while smiling beatifically. This could be a clip from the period hit TV show , but of course it isn’t - it is one of Smith’s latest TikTok videos, a leading influencer of the tradwife movement. You may also like Although the 22-year-old mother of three has avoided using that label herself, she is one of many social media stars who eschew careers in favour of calmly serving their husbands and children.

They are anti-girl boss and frazzled mother; they seemingly reject money and influence, instead finding fulfilment in quiet domesticity. Smith’s fanbase is huge, with a combined TikTok and Instagram following of over 13 million. On the same corner of the tradwife internet, Hannah Neeleman - better known as - is busy foraging on the expansive family farm in rural Utah.

Mother to eight children, she achieved mainstream online fame for having competed in the Mrs World beauty pageant, toned, hairless and glistening in a bikini, just 12 weeks after having given birth to her youngest daughter. She told in a recent interview that she was "lucky" to have stopped bleeding beforehand. A former Juilliard-trained ballerina, Neeleman extolls the benefits of natural remedies over.