Developing nations like India are at a high risk of an obesity crisis and its consequences due to factors such as consumption of energy-dense food (i.e. unhealthy food habits), sedentary lifestyle, lack of health care services, and financial support.
New Delhi: Social media for the past few years has been rampant with before-after pictures of celebrities having undergone Ozempic treatment, where they appear to have lost immense weight due to the drug along with other such gimmicks that advertise the weight loss benefits of the diabetes drug, Ozempic. Famous talk show host Oprah Winfrey and singer Kelly Clarkson along with many other celebrities have attested to using weight loss drugs as part of their fitness regimen. The drastic weight loss or “zero” figures of Hollywood actors have been speculatively attributed to weight-loss injectable drugs such as Ozempic and have consequently garnered great popularity around the medication and a seismic surge in demand.
Marketing strategies for greater use of Ozempic also include plus-size activists and influencers being asked to promote the weight loss benefits of Ozempic as part of an industry-wide strategy to market injectable weight-loss medication. Novo Nordisk along with several pharmaceutical companies in the business have created marketing strategies that address body-positive communities and target them for creating promotional content that advertise Ozempic as a weight loss drug. The company has also heavily funded project.