Mary-Kate and Ashley Olsen ’s high-end fashion line, The Row, is coveted for its luxe and minimalist designs — but it does come with a hefty price tag. The clothing line — which can have wait-listed products — features a $6,800 Margaux bag, a $12,900 cashmere coat and leather loafers for $1,860. In Us Weekly ’s latest cover story , a former higher-up at The Row exclusively shared that the clothes have a “very high markup.
” However, most industry insiders agreed that the clothing line is high quality. “The construction of The Row’s pieces are based on haute couture techniques — something even Christian Dior doesn’t do for ready-to-wear pieces,” a former design employee said. “Everything’s made in Italy with the finest, most expensive materials, and many of the pieces are oversize, which means the production costs are high.
” While the brand has had tremendous success in the United States, it is not well-known across the globe. Paris-based fashion journalist Dana Thomas , author of Deluxe: How Luxury Lost Its Luster , claimed that French women don’t know what The Row is. “They wouldn’t pay that much for clothes,” she added.
Despite not having recognition world-wide, The Row is said to generate between $200 and $300 million in sales annually. Mary-Kate and Ashley work full-time for the clothing line, spending more time in the creative and operations as well as finance, respectively. Neither sister, however, designs the products.
The former Fu.