Is 2024 the year a woman will be elected president of the United States? , but will it finally happen? People have doubts. Last year, 1 in 4 American adults surveyed by the Pew Research Center said it is in their lifetime. Of course, last year’s thought experiment has turned into a real-life contest between Kamala Harris and Donald Trump.

Harris is not only a woman, but she is also of . The question becomes: Is America ready not only for a woman, but for a woman of color to serve as president? The hurdles are seen as significantly higher for Black women than for white women, . Many a think piece has been devoted to the idea that our first woman president would be a white Republican woman, but that opportunity for 2024 was extinguished with Nikki Haley’s primary loss to Trump.

Instead, the possibility exists for a biracial Democratic woman to break that final gender barrier, but it won’t be easy. We’ve studied attitudes toward women candidates for decades and are honored to be the pollsters behind much of the ground-breaking research on this topic conducted by the . This research has covered a wide range of themes, including – how women candidates can rebound from a loss, demonstrate competency in a crisis, run for the top job as the second in command, and how to address many of the implicit and explicit expectations put on women candidates Simply put, women have to do more than men to prove they are qualified and are held to a higher standard of likability.

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