Wednesday, January 22, 2025 Tourism Ireland has officially begun its 2025 promotional campaign at the renowned CMT travel exhibition in Stuttgart, Germany. Representing the island of Ireland, the organization is joined by ten tourism businesses eager to showcase the country’s diverse offerings. As one of Germany’s largest travel fairs, CMT draws an impressive 300,000 attendees, including potential holidaymakers seeking inspiration for their next trip.
The event also attracts top tour operators, travel agents, and approximately 1,500 travel and lifestyle journalists over its nine-day duration, making it a prime platform for promoting Ireland. Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “CMT in Stuttgart is the first travel fair of the year for Tourism Ireland, providing an excellent opportunity to spread the word about the many great things to see and do on the island of Ireland and to inspire German travellers to put Ireland on their holiday ‘wish-list’ for 2025. Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.
” Sustainability remains a key focus for Tourism Ireland in 2025. The organization is dedicated to attracting tourists with “value-adding traits”—those who immerse themselves in activities, explore more destinations, and contribute significantly to the local economy during their visits. Their global message emphasizes Ireland’s year-round appeal as a p.