'Big Pink Breakfast' launched by Sarah Butler; breast cancer survivor, Patrice Morrisey; and baker Una Leonard. Photo: Andres Poveda. 'Big Pink Breakfast' launched by Sarah Butler; breast cancer survivor, Patrice Morrisey; and baker Una Leonard.

Photo: Andres Poveda. 'Big Pink Breakfast' launched by Sarah Butler; breast cancer survivor, Patrice Morrisey; and baker Una Leonard. Photo: Andres Poveda.

'Big Pink Breakfast' launched by Sarah Butler; breast cancer survivor, Patrice Morrisey; and baker Una Leonard. Photo: Andres Poveda. The Irish Cancer Society has launched a new initiative called ‘Big Pink Breakfast’ ahead of Breast Cancer Awareness Month, which aims to raise vital funds for breast cancer research and free services for patients.

Among the eight chefs and bakers lending their support to the charity during the campaign are Clodagh McKenna and Donal Skehan. The charity is encouraging people to host a Big Pink Breakfast, which can be anything from a family get together, a community bake sale or a coffee morning in work. Individuals are encouraged to take part particularly during the week of October 7-14, but a Big Pink Breakfast can be hosted anytime during the month of October.

Those looking to host a Big Pink Breakfast can register their event online with the charity, and then check out their toolkit and resources page, where recipes, top tips and other materials for the event can be found. To register and to find out more, visit: cancer.ie/pink.

This year’s ca.