Expanding Successful VR Adaptations of iQIYI's Popular IP from 'Love Between Fairy and Devil' BEIJING , Aug. 26, 2024 /PRNewswire/ -- On August 23 , iQIYI, China's leading online entertainment service, announced that its latest VR immersive theater at Galaxy Macau received positive customer feedback following its debut earlier this month, further enriching its portfolio of location-based entertainment experiences. Adapted from the popular fantasy series Love Between Fairy and Devil , this project showcases the commercial potential of the company's premium IP while offering users an exciting journey that deepens their connection to the content.
Building on iQIYI's successful VR adaptions, this highly anticipated project follows the successful adaptations of blockbuster IPs like Strange Tales of Tang Dynasty 2: To the West and Luoyang . Both have consistently topped VR sales charts in Shanghai and Xi'an , according to Dianping, China's leading review and rating platform. Notably, the VR adaptation of Strange Tales of Tang Dynasty 2: To the West gained rapid popularity after its Beijing launch this summer, quickly achieving second place in local VR experience sales.
VR Brings Culture to Life To create an unparalleled sense of immersion, the latest VR project incorporates cutting-edge technology, including interactive gesture control, flight motion simulators, and artificial intelligence. Players will solve intriguing puzzles and step into the roles of characters from the drama, .