TORONTO — Intrepid Travel is encouraging travellers to discover lesser-known destinations by launching its annual ‘Not Hot List’ as well as a new brand campaign, its biggest one yet. The 2025 Not Hot List, which seeks to address overtourism by inspiring travellers to discover different experiences around the world, includes alternative regions in popular countries like Morocco as well as emerging destinations like Pakistan and Greenland. This year marks Intrepid’s most comprehensive Not Hot List to date, and includes: According to Erica Kritikides, General Manager of Global Product for Intrepid Travel, group sizes remain very small (an average of 10 travellers), plus only local leaders are employed and locally-owned accommodation and suppliers are almost exclusively used.
“Our annual Not Hot List strives to bring travelers off the tourist track and inspire them to consider lesser-known destinations, while helping to spread the benefits of tourism to places where it can have an outsized positive impact on communities and local economies,” said Kritikides. “While promoting alternative destinations is a small part of the solution to overtourism, we remain committed to addressing the bigger issues through our product design. Developing tourism in concert and consultation with host communities is the best way to combat the negative effects of overtourism.
” To support the development of tourism in these destinations, Intrepid has launched brand new trips in four of .