Every so often, a new brand comes around that charms a particular yet influential pocket of the industry. Such was the case with Interior , launched in 2021 by Jack Miner and Lily Miesmer. The duo’s brand of sophisticated weirdness seemed to fill a void in New York fashion, and they quickly found attention.
Interior had the right kind of clout, a couple of hit products (at least within the insular bubble it existed in), and, it seemed, proper support. Today, though, Miner announced that Interior will be stopping all operations effective immediately. What happened? “I did everything I could to fight against this,” said Miner over the phone on Friday.
“No founder or designer wants to end up in the position I found myself in...
it was just not the place I wanted to arrive.” The last time Miner and I spoke, when he presented his fall 2024 collection at a presentation during NYFW in February, Interior was undergoing some change. Miesmer had departed the brand, and Miner was charging forward by strengthening his direct-to-consumer business while tending to his existing relationships with stores.
Interior was part of Net-a-Porter’s Vanguard program and was sold at Bergdorf Goodman, Neiman Marcus, Saks, and more. Still, at the time, Miner also spoke of the precarious state of the industry for small independent businesses: “We as an emerging brand are highly susceptible to any type of volatility, so when the market has a tremor, larger brands and medium-size to larger-siz.