Tiffany & Co. will continue its longstanding U.S.
Open legacy with an immersive new pop-up. For the second year in a row, the luxury jeweler and official trophy partner of the U.S.
Open has unveiled an interactive fan experience at the famous USTA Billie Jean King National Tennis Center. For those attending the two-week tournament in New York, the LVMH -owned brand’s activation in the Fountain Plaza will remain open to visitors through September 8. The booth itself will be decked out with a super cool augmented-reality mirror created by Snap Inc.
that guests can engage with, along with replicas of the U.S. Open Men’s and Women’s Singles Championship Trophies, which Tiffany has crafted since 1987.
The trophies are produced each year by silversmiths at the jeweler’s holloware workshop in Cumberland, Rhode Island. A single one takes a hefty five months to create and weighs roughly 5.5 pounds.
Additionally, the display will feature an Elsa Peretti Diamonds by the Yard racket and walls of aptly colored Tiffany blue tennis balls. “This one-of-a-kind tennis racket honors our long-standing ties to the USTA and Tiffany’s authority on exquisite diamonds,” the jeweler wrote on its website . Instead of traditional strings, the sparkling racket sports 108 bezel-set diamonds—totaling over 30 carats—positioned on over 13 years of platinum chains.
It will be set against a vignette inspired by the window displays at the brand’s Fifth Avenue storefront and accompanied by a .