It's been a year of change for UK high street stalwart GAME, with impacts felt by the chain's loyal customers and long-term staff alike. In January, Eurogamer broke the news that the brand would end its long-running trade-in scheme and the sale of pre-owned games, while some staff were moved onto new zero-hour contracts . This summer, we reported on a flurry of further changes, including the closure of GAME's membership programme and the ending of in-store pre-orders for new releases , as GAME's technical systems were "upgraded" to those of its parent company, Frasers Group.
This autumn, further effects of that change became apparent, as GAME customers struggled with online pre-orders and faced confusion over deliveries - most notably including the Silent Hill 2 Steelbook. And throughout this year, dozens more GAME shops have closed on the high street, replaced by concessions in other stores such as Sports Direct. As 2024 comes to a close, we've spoken with shop floor staff, managers and those close to GAME's head office for more detail on where the company is currently, and an explanation for why the issues customers have faced over the past few months have been so persistent.
All wished to remain anonymous for the sake of their careers. Eurogamer contacted Frasers Group for comment on this report, as it has done with its reporting previously, but once again did not receive a response. "We have lost 78 percent of GAME head office staff" "When Frasers Group took over GAME, th.