KATY Perry has never been the shy and retiring type but when she turned heads at the VMAs recently looking wet and sultry in a revealing two-piece outfit, it marked yet another chapter in her new, sex-crazed era. On the cusp of turning 40, gone are the cutesy baby doll dresses, the cartoonish frocks and the onesies - Katy is fully embracing her sexy side. 8 Katy Perry oozes sex appeal and it is most definitely a tactical move Credit: Splash 8 Katy's 'sexiness' is '100% a strategic move' but in turn will boost sales Credit: Instagram/ Katy Perry 8 Her husband Orlando 'loves' Katy's cheeky side according to insiders Credit: Instagram/katyperry 8 Katy in 2002 Credit: Getty From flashing the flesh whilst promoting her new album, showing off risque nipple piercings and sharing intimate details about her sex life with heartthrob partner Orlando Bloom, it’s enough to make even the most liberal lot blush.

Katy’s ‘sex siren’ persona is world’s away from her incredibly strict Christian upbringing in Santa Barbara, California, where she was raised by Pentecostal pastor parents. Here, SARAH MORTON, and Denise Palmer Davies, PR director at Borne Media, reveal how Katy went from pop’s girl next door to sex siren on a mission..

. Sex sells & she knows it With her seventh album ‘143’ due for release this week and the video for one song from the album, ‘I’m His, He’s Mine’, seeing her ‘making out’ with a male model, this is arguably one of her sexiest musical offeri.