“ Call of Duty : Next” kicks off Wednesday, moving from its usual Los Angeles venue to Washington, D.C. this year in honor of Activision ‘s forthcoming release in the franchise, “Black Ops 6,” which is set in the nation’s hotbed for black-ops activity.
This marks the first time the “Next” event, which was created to drive social media engagement and sales surrounding the “Call of Duty” franchise by giving top gaming-focused creators a chance to get hands-on multiplayer experience with new titles ahead of release, will take place outside of California and highlights just how much Activision’s new owner Microsoft is invested in the Oct. 25 “Black Ops 6” launch. “The planning for it started six to nine months ago, when we were figuring out where we wanted to have it this year and it really came down to the storyline of the game,” senior vice president and head of marketing at Activision Tyler Bahl told Variety .
“Looking at this new level, ‘Most Wanted,’ it takes place in DC at Governor Bill Clinton’s fundraiser. And we were asking, how can we bring this to life in a much bigger way and could we actually bring ‘Next’ to DC and have 250 creators from around the global come visit and have that DC experience for the first time? There were so many different opportunities in the DC area. We’re going to be taking over the Spy Museum on one day.
We’re going to do something with our partners with Polaris called the Operator Academy, where we.