Monday, November 11, 2024 STB and Skyscanner team up in a 2-year MOU to boost Singapore’s global travel appeal The Singapore Tourism Board (STB) and Skyscanner, a leading global travel search site, have recently inked a two-year memorandum of understanding (MOU) to enhance Singapore’s appeal as a top travel destination. This partnership was formalized in a modest ceremony at the STB office, with STB’s Chief Executive Melissa Ow and Skyscanner’s Chief Executive John Mangelaars leading the proceedings. Under this agreement, the focus will be on joint marketing campaigns that utilize each organization’s data analytics to effectively target and captivate potential tourists from key markets in Europe and Southeast Asia.
This strategic collaboration is designed to optimize marketing efforts and increase travel bookings to Singapore. Additionally, the partnership aims to increase brand awareness through co-branding efforts that leverage the strengths of both the STB and Skyscanner. This initiative will explore new marketing channels and innovative strategies to engage and inspire travelers, showcasing Singapore’s unique attractions and experiences.
A significant component of this collaboration is the development of improved stopover travel solutions. The two parties plan to co-create enhancements for the traveler booking and fulfillment journey, making stopovers in Singapore more attractive and seamless for international travelers. As the global demand for travel continu.