Rexona's first-ever scented train offers commuting Malaysians an immersive sensory journey filled with premium fragrances. KUALA LUMPUR, Malaysia , Oct. 28, 2024 /PRNewswire/ -- As part of Rexona's recent launch of the NEW Premium Perfume Collection—featuring Rexona Vitamin+Bright Peach Glow and Rexona Vitamin+Bright Berry Glow —the brand is excited to bring its luxurious experience directly to commuters across Malaysia .
For the first time ever, Rexona is transforming the Kelana Jaya LRT line with an immersive, multi-sensory journey that fills the air with world-class fragrances. Running from now until 30 November 2024 , this LRT takeover allows Malaysians to experience Rexona's enchanting scents firsthand, even in crowded and hot conditions, turning the everyday commute into a refreshing and premium experience. With the Rexona Perfume Collection LRT takeover , Rexona aims to provide more than just a ride—it's an aromatic journey of transformation.
The LRT has been carefully designed with an eye-catching exterior wrap and stylish interior décor, including branded head panels and customized hand grips, inspired by Rexona's latest products. The highlight of this immersive experience is the aroma diffuser , installed inside the coaches, filling the air with the irresistible scents of Rexona Vitamin+Bright Berry Glow and Peach Glow . This luxurious experience ensures passengers feel uplifted with each breath of fragrance, all while benefiting from the brightening propert.