Timothy Oladimeji, the Senior Business Development Manager at inDrive, a leading ride-hailing company in Nigeria, discusses the ongoing inDrive Rolls Royce “Dream a Ride” campaign. This unique campaign gives InDrive users the exclusive opportunity to enjoy a free ride in a Rolls Royce. Timothy shares the campaign’s motivation, the users’ benefits, and more in this interview.
Question 1: What inspired inDrive to launch the “Dream a Ride” campaign? Answer: The “Dream a Ride” campaign is part of our ongoing commitment to enhancing the quality of service and providing our customers with unique, memorable experiences. The inDrive team is using this initiative to thank the consumers for sticking with us. The company is people-driven; we always give back and consider what our users require.
We want to ensure that today’s economic slump does not take too much of a toll on the everyday man by offering comfort and luxury. We hope that our users resonate well with the idea of experiencing this level of luxury, even for a short period. It’s not just about transportation; it’s about offering an experience that stays with them.
Question 2: Why did you launch the initiative in Lagos? Answer: Lagos is a vibrant city with a dynamic population, and we wanted to offer something extraordinary that aligns with the city’s energy and our brand’s commitment to delivering comfort and prestige. The Rolls-Royce symbolises ultimate comfort and sophistication, making it the perf.