Saturday, August 17, 2024 Indonesia is preparing to host its inaugural international B2B tourism event, the Wonderful Indonesia Tourism Fair (WITF), from 2-4 October 2024 in Jakarta. Positioned to become an annual highlight in the global tourism calendar, WITF 2024 will take place at the Swissotel Jakarta PIK Avenue, strategically chosen for its prime location in Pantai Indah Kapuk (PIK), a rapidly emerging tourist hotspot known as the “new Jakarta city.” The selection of Swissotel Jakarta PIK Avenue as the venue underscores the strategic importance of PIK, which offers easy access from Soekarno-Hatta International Airport and boasts a thriving ecosystem of businesses, entertainment, and event facilities.
“PIK is not just a venue; it’s a destination that represents the future of Jakarta as a hub for tourism and business,” said Budi Tirtawisata, chair of the Steering Committee for WITF 2024. The inspiration for WITF was born out of a vision to create a homegrown event on par with international tourism trade fairs like ITB Berlin and WTM London. This idea gained momentum during the ASEAN Tourism Forum held in Yogyakarta last year, where government and tourism stakeholders recognized the need for Indonesia to showcase its rich cultural and natural heritage on a global stage.
WITF 2024 is a fully self-funded initiative, owned by GIPI (the Indonesian Tourism Industry Association) with the support and endorsement of the Ministry of Tourism and Creative Economy (MOTCE). Th.