Tuesday, August 13, 2024 Indonesia, the largest economy in Southeast Asia, has credited the recent adoption of artificial intelligence (AI) technology as a key factor in its significant leap on the global tourism competitiveness scale. In the latest Travel and Tourism Development Index, Indonesia climbed to the 22nd position, marking a 10-place advancement from its 2022 ranking. This notable improvement has placed Indonesia ahead of regional peers such as Malaysia, Vietnam, and Thailand.
The biennial report, published by the World Economic Forum, highlights Indonesia’s growing prominence in the global tourism sector, with AI playing a pivotal role in enhancing its appeal and competitiveness. The integration of AI has enabled Indonesia to streamline its tourism services, optimize visitor experiences, and offer personalized travel solutions, all of which have contributed to this impressive rise. The country’s strategic focus on digital transformation and innovation in the tourism industry has not only boosted its rankings but also set a new benchmark for other nations in the region.
Indonesia’s success story is a testament to the power of technology in driving economic growth and improving global competitiveness in the tourism sector. Tourism Development Rankings for Southeast Asian countries Country 2024 Rank 2022 Rank Change in Rank Indonesia 22 32 +10 Malaysia 28 25 -3 Thailand 31 30 -1 Vietnam 34 36 +2 Singapore 15 13 -2 Philippines 42 43 +1 Myanmar 76 74 -2 Cambodia .