The Indonesia e-commerce market is expected to grow from $52.93 billion in 2023 to $86.81 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 10.

4 percent during 2023-2028. According to the International Trade Administration of the US Department of Commerce, Indonesia stood the largest among other ASEAN countries with $51.9 billion, or around IDR 778.

8 trillion, in e-commerce business revenue in 2022. In total, e-commerce revenue in ASEAN in 2022 reached $99.5 billion and it means Indonesia’s e-commerce businesses make up 52 percent of the total.

Arsjad Rasjid, Chairman of Indonesian Chamber of Commerce and Industry (Kadin Indonesia), told Khmer Times that the remarkable growth of Indonesia’s e-commerce market, with an 18.3 percent increase in 2023 and a projected 15.5 percent surge in 2024, highlights the transformative power of the country’s digital economy.

“This sector is not only a new engine of economic growth but also a critical opportunity for our 65 million MSMEs to expand their market reach through digitalization. As a strategic partner of the government, Kadin Indonesia is committed to supporting these enterprises in seizing the economic advantages of the digital era, ensuring they contribute significantly to our nation’s prosperity,” Arsjad said in a message. It may be recalled that Arsjad as the chairman of ASEAN-Business Advisory Council in 2023 campaigned extensively for a common ASEAN QR Code.

The integration of QR codes will help visitors .