IndiGo Airlines has once again become a subject of scrutiny across the internet over its latest advertisement that promotes “girl power”. While the airline’s ad aims to depict how the female cabin crew has been “escaping patriarchy,” users have pointed out the stark contrast between the message and the airline’s actual practices. The advertisement in question shows a female flight attendant inside the aircraft, carrying out her regular duties.
The attached message reads, “Escaping patriarchy at 800 kmph.” As soon as the ad came out, it left social media users divided, with many raising questions about the airline’s actual practices. They even called out IndiGo’s policy of only hiring female cabin crew, along with the existing weight and beauty standards’ restrictions.
A user slammed the airline over “gaslighting” women by defining “girl power” and wrote, “I’m sorry, forcing young women to wear heavy makeup & high-heeled footwear, in a job which entails being on one’s feet for long durations does NOTHING to “smash patriarchy”. If anything, it’s quite the opposite. Ridiculous of #Indigo to gaslight women by calling this “girl power.
” I’m sorry,forcing young women to wear heavy makeup& high heeled footwear,in a job which entails being on one’s feet for long durations does NOTHING to “smash patriarchy”. If anything, it’s quite the opposite.Ridiculous of #Indigo to gaslight women by calling this “girl power” pic.
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