India’s domestic tourism sector is experiencing a renaissance, driven by a collective yearning to explore the country’s diverse landscapes, cultural richness, and tranquil destinations. As the travel appetite of Indian tourists shifts from traditional hotspots to more secluded, meaningful, and immersive journeys, the country’s hospitality industry is embracing this transformation with tailored offerings and services. Vishal Vincent Tony, Managing Director, Ayatana Resorts, highlights the growing demand for off-beat destinations and wellness retreats, reflecting the evolving mindset of today’s traveller.

“The increasing urge to explore off-beat places and looking for more meaningful experiences are enabling travellers to plan tranquil wellness retreats, culturally rich escapades, etc. these days,” explains Tony. Ayatana Resorts, which operates peaceful getaways in Coorg, Ooty, and Goa, has aligned its offerings with the shift towards remote, quiet, and luxurious escapes.

Tony emphasizes that travellers are no longer just seeking vacations, but are in search of the “beyond vacation experience”—a deeper, more immersive connection with nature, culture, and relaxation. There has been a surge in demand from travellers who appreciate cultural preservation and personalized relaxation therapies. As Tony observes, “The future of domestic travel in India looks highly promising, and we take immense pride in contributing to elevate guest experiences through our geograp.