Sunday, September 8, 2024 The UT Administration is preparing to elevate its tourism offerings under the Swadesh Darshan 2.0 initiative. This ambitious project focuses on creating a wide range of tourism products that reflect the city’s unique regional strengths, popular attractions, and overall tourism profile.
A report, commissioned by the Union Ministry of Tourism and developed by a hired consultant, underscores the city’s immense potential in MICE (meetings, incentives, conferences, and exhibitions) tourism. With its strategic location, top-notch infrastructure, and cosmopolitan appeal, the city is perfectly positioned to host corporate events and large-scale conferences. Catering to business travellers The city’s iconic architecture, rich cultural heritage, and diverse accommodation options offer a distinctive experience for business travellers.
Its favourable climate and safe environment further boost its attractiveness as a premier MICE destination. Expanding its meeting facilities and building a strong MICE brand presence could dramatically increase its tourism appeal. While major cities like New Delhi, Hyderabad, Bengaluru, Mumbai, Chennai, and Ahmedabad dominate global MICE rankings, India’s overall share in the international business tourism market remains modest.
The exhibition sector in India is seeing consistent growth, but the report stresses the importance of stronger marketing efforts to attract more business visitors. The city’s excellent accessibil.