International styling, fabric, design and fashion have dominated the Indian market, but gradually, and rightly so, indigenous fabric and craft are gaining ground. With Indian designers using traditional handloom fabric, art forms and handicrafts in their creations ethnic fabric and designs have reached the masses. Leading from front Fashion designer Manish Tripathi says, “For the upcoming World Skill Competition 2024, to be held in France from September 9, we have made the apparel for the Indian contingent in which we have used Indian craft and handloom as it represents our country’s heritage.
Each sari for it has been hand-painted in Mithila art. Indian traditional crafts and textiles are so rich, and we are not using them to their full potential. I have been in the fashion design field for so long, but now when I am making Ram Lalla’s vastra daily, I am realising how rich our textile and craft is.
It has been seven months and every day the deity wears a new dress in a different textile. I am still discovering new textiles and crafts every day.” The designer who also made the dresses for the Asian Games contingent last year on the design and specification given by NIFT, New Delhi, says, “The market is growing every day.
Earlier, we used to consider khadi and handloom as netaon ki poshak ya buzurgon ke liye hai but it has now taken a front seat and is leading the market in style quotient too. Today, khadi and handloom are far more accepted as fashion and amongst the.