Recently, FirstBank of Nigeria flagged off a new campaign, tagged, ‘Giants In You’. Launched on Monday, July 15, 2024, it serves as a call to action, inspiring individuals and businesses to embrace their inherent greatness and accomplish extraordinary achievements. The campaign is also aimed at inspiring and encouraging the bank’s customers these trying times.
First unveiled at a private screening on July 12, 2024, at the Ebony Life Place, Victoria Island, Lagos, the campaign has been a regular feature of Nigeria’s media space. A brainchild of SO&U and the FirstBank team, the essence of the campaign is to tell the public of its efforts at enabling the giants in them, as well as giving utmost priority to the safety and security of their transactions. These multiple press materials speak to the need of business men/ women using some prodding headlines or questions as the case may be – ‘Ready to Take Giants Strides?’, ‘Stride into the Future’, ‘Think Giant Solutions’ and ‘Stand Tall and Stand out’.
Others are FirstDiaspora – The diaspora community is fairly represented and catered for in the campaign through this material. The commercial speaks to making remittances seamlessly stress-free deploying technology. Also determined to encourage Nigerian youths to develop a healthy saving culture and build expenditure and an investment profile, the bank has reiterated its commitment to empowering Nigerian youths.
Through its xploreFirst, the bank targets stu.