Leadership Additions Continue to Bolster Healthcare Expertise for AOR Engagements NEW YORK , Sept. 17, 2024 /PRNewswire/ -- Imre has made two key leadership appointments strengthening a historically strong Client Experience (CX) practice. This comes as the brand engagement agency continues its aim at increasing agency-of-record assignments among healthcare and specialty pharmaceutical brands.
Melanie LaRosa and Tom Baldwin have both been appointed as Senior Vice President of Client Experience. "Melanie and Tom bring a wealth of experience, leadership and brand stewardship that aligns with our vision for the future of Client Experience at Imre. Melanie's expertise across healthcare categories and her passion for transforming brand strategies will elevate our work, and Tom's success in leading omnichannel strategies and launching breakthrough campaigns positions us to expand our footprint and deliver even more value to clients.
Together, they will drive innovation and help Imre thrive in the evolving healthcare landscape," said Scott Tucker , Chief Client Officer. Melanie LaRosa brings more than 25 years of healthcare marketing experience in professional, patient and consumer markets, with US and global brands. Her thought partnership and ability to challenge perspectives have previously unlocked full commercial potential across a variety of heath, and wellness categories with an emphasis on rare disease, rheumatology, women's health, and respiratory.
Melanie's leadership has t.