Saturday, August 31, 2024 IMG, in collaboration with Strategic Sponsor Destination NSW, has unveiled that Pandora and Business of Fashion will join as partners for the highly anticipated Australian Fashion Week 2025. This prestigious event is scheduled to run from May 12 to 16, 2025, at the iconic Carriageworks venue in Sydney. Thanks to the backing of the New South Wales Government and Destination NSW, IMG will be eliminating designer participation fees for the 2025 edition, providing a significant opportunity for both established and emerging designers.

Australian Fashion Week stands as the premier global fashion platform in the country and the most influential fashion event in the Asia Pacific region. Every May, Sydney becomes a vibrant fashion hub, hosting the industry’s most renowned talents alongside emerging designers who are shaping the future of Australian fashion. This annual gathering not only showcases cutting-edge designs but also celebrates the innovation and creativity that define Australia’s fashion landscape.

Vice President-Managing Director of IMG Fashion Events Asia Pacific, Natalie Xenita said : “Australian Fashion Week brings together the fashion industry to celebrate the leading voices in Australian fashion. IMG is very proud to continue its support of designers, both established and emerging, by creating opportunities for growth and recognition locally and internationally. For 30 years, Australian Fashion Week has been pivotal in cementing the rep.