As someone with sensitive, acne-prone skin which usually breaks out or flares up at the mere whiff of a new product, I’ve always been hesitant to introduce new skincare products into my regime. But I’ve had to make a rare exception for the e.l.
f. Power Grip Primer. Now, I what you’re thinking—who hasn’t tried this iconic product by now? It’s considered one of the , after all.
As someone who writes about beauty products for a living, I’d excuse you for thinking this downright odd. But truth be told, I didn’t entirely think that a primer would make a necessary addition to my routine. My and usually provides me with a smooth enough base, and my make-up doesn’t tend to slip around throughout the day—if it does, I don’t mind touching up with a good and face powder.
Saying this, I couldn’t ignore the rave reviews on the TikTok-viral e.l.f.
Power Grip Primer—from beauty editors and lead make-up artists alike. So why is it so popular? Aside from its impressively affordable price tag, this gel primer claims to literally grip to your make-up, ensuring it applies smoothly and lasts longer. This is not a by any means – it hydrates and smooths the skin – but its effects on make-up longevity makes it a great option for those with oily skin who love a dewy finish.
I’ve had a few occasions recently, including weddings, work events and my own baby shower, which required my make-up to look its best for a full day out with minimal touch-ups, so I thought it was w.