Mature beauty buffs are raving about a £10 beauty buy on Amazon that makes an 'incredible' difference to fine lines and wrinkles. The budget-friendly face cream is said to keep skin 'soft and supple' without being 'sticky' like other anti-ageing products. The Victoria Beauty Anti Wrinkle Face Cream has been formulated for women over the age of 60 but those who are slightly younger insist that it works just as well.

Hailed as creating a 'Botox effect', the cream uses a powerful blend of top anti-ageing ingredients to rewind the skin's clock. The Victoria Beauty Anti Wrinkle Face Cream uses Matrixyl 3000, a patented peptide complex that much more expensive brands like No7 is also known for using, to reduce fine lines and wrinkles, as well as improve clarity and enhance the look of skin. It also contains hyaluronic acid, which locks moisture in for added plumping and smoothing effects.

READ MORE: EXCLUSIVE: Space NK confirms exact date Trafford Centre beauty hall will open - with gifts for first 300 in queue READ MORE: 'I've been using the same dermatologist-approved retinol for a short time - my skin is smoother and less wrinkled' The anti-wrinkle cream harnesses the power of shea butter to nourish, heal and rejuvenate the skin, making it perfect for those with dry, itchy and sensitive complexions. Right now, shoppers can pick up on 50ml tub of the cream for £9.99 or a pack two for £12.

99 instead of £14.95. The Victoria Beauty Anti Wrinkle Face Cream has racked up an impres.