Boots has slashed an eye cream said to be so effective at erasing fine lines and wrinkles, shoppers have hailed it 'Botox in a bottle', by 50% online. The retinol eye cream is so popular, a bottle is purchased every 30 seconds. One shopper in her 50s said people 'often mistake her for being in her 30s or early 40s because of RoC's Retinol Correxion Line Smoothing Eye Cream .

And now it's on sale for a limited time. The RoC Retinol Correxion Line Smoothing Eye Cream , usually retailing at £27.99, is now available for just £13.

99 as part of the retailer's limited time promotion . Meanwhile, Amazon lists the same product for £21.99, and it's priced at £27.

99 on Sephora. READ MORE: 'Reminds me of Charlotte Tilbury': Beauty buffs 'ditch' £79 anti-ageing for £10 cream READ MORE: Elizabeth Arden £45 anti-ageing cream that promises wrinkle reduction 'in a week' slashed by £30 Sealed in an aluminum tube that helps to keep the retinol shelf stable by protecting it from light and air, RoC Retinol Correxion Line Smoothing Eye Cream claims to noticeably brighten and reduce puffiness around the eyes, as well as diminish fine lines. Enriched with pure retinol, this clinically tested eye cream is both gentle and potent, promising up to a 50% reduction in crow's feet and wrinkles after 12 weeks of consistent use - and it's gentle on first-time retinol users.

And Just Like That star Sarah Jessica Parker recently posted a picture of herself applying the eye cream and she captioned: " Ro.