I'm a typical Aussie mum and used all my savings to fix a common health issue we all face - now I run a multi-million dollar empire Stacey Hollands is the founder and CEO of Lust Minerals She started the beauty brand after losing her dad to cancer READ MORE: I tried the 'holy grail' foundation. I wish I'd discovered it sooner By Cindy Tran for Daily Mail Australia Published: 01:47, 1 October 2024 | Updated: 01:55, 1 October 2024 e-mail View comments Stacey Hollands knew she had to make every second of her life worth it after losing her dad to cancer . At 24, she began looking closely at her own health after her dad made the decision to eliminate toxic products from his life following his devastating diagnosis.
She started to dive deep into understanding every formula she applied to her skin. The beauty therapist was stunned when she made the discovery her favourite skincare and makeup products were filled with harmful ingredients. She was determined to replace all the items in her beauty cabinet with 'cleaner' alternatives that delivered 'real results', but what she wanted, didn't exist.
So Stacey set out to create her own all-natural mineral skincare and makeup range offering result-driven products. Her vision was to merge 'clean beauty' with high performance and affordability so her brand could stand out in the increasingly saturated market. After more than two years of researching, developing and working tirelessly to 'perfect' her first ever line, she launched Lust Minera.