‘I'm a travel expert - this beautiful hidden European gem should be top of your list’

Albania is a country located in Southeast Europe on the Balkan Peninsula (Image: Getty) With British tourists all set to jet off to summer holidays, a travel expert has named one hidden European destination for an unforgettable experience. According to Flash Pack’s 2024 travel trends report, Pack Leaders have observed a decline in tourism for hotspots such as Mykonos and Santorini. Brits are increasingly opting for a more untouched and authentic experience, swapping the Mediterranean and Greek islands for destinations like Albania .

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It is bordered by Montenegro to the northwest, Kosovo to the northeast, North Macedonia to the east, and Greece to the south. Pack Leader Taib Dzemidzi.