Lately there’s been an almost tyrannical obsession with finding your personal on . Pushed as an antidote to micro- fatigue, it’s now become synonymous with fashion enlightenment. A state only achieved by tapping into your higher, better-dressed self.
Honestly, if you don’t have one then what are you even doing online? This current fixation on personal style feels especially pronounced during such an existential period. With fewer opportunities to something rather than just cosplay as it, it’s like we’re grasping for identity through clothing. Entering anxiously attached with our outfits, hoping they’ll provide some semblance of personhood when so many avenues to self-actualise have been erased.
Yet, ’s advice often feels hypocritical. The same creators preaching individuality are commodifying it—reducing 'personal style' into just another formula that’s easily consumable and marketable. Worse, there’s an insidious undercurrent suggesting that having a personal style equates to being a fully formed person, when really it’s the opposite.
You don’t find yourself by curating a ; rather, the person you become shapes how you dress. Ultimately, I’m skeptical of the notion that you can 'find' your personal style. It’s not a missing sock or that lip gloss you swore was in your but actually rolled under the car seat.
Nor is it a fixed destination you can arrive at. It’s something you grow into over time - a slow accumulation of artefacts representing your .