In my many years in the fashion industry, there are a few lessons I’ve learned for sure. The first is that good-quality statement is the ultimate sartorial distraction technique (who cares about what’s underneath?) The second is that is never a bad investment ( is the brand fashion insiders are really going wild for this year) and the third has been the transcendent power of a good pair of jeans. Now, there are a few things that distinguish a good pair of jeans from the .

Firstly, they needn’t be too tight or too loose. Finding a pair that fit properly without hugging too much or too little is a fine dance. Secondly, they shouldn't be too saturated a colour.

In order for jeans to perform their function of acting as the most hard-working member of your wardrobe, they ought to be able to hold their own in the colour realm while never being overtly muted or saturated. And thirdly, once you’ve found the pair of jeans that ticks all of these boxes — which also make you feel like a million dollars while wearing them — stock up on them in every colourway and treasure them. Good jeans are worth their weight in gold, and take that from somebody who’s kissed more than a few denim frogs.

For anybody that believes the perfect jeans don't exist, think again. Brown is everywhere this season, in the form of dresses, skirts and jackets, but we didn't know we needed brown jeans until now. For when summer whites feel like too much, consider a gentle pinstriped jean instead.

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