Coleen Rooney is set to outshine her husband Wayne's impressive £80 million earnings, with a rumoured £1.5 million I'm a Celebrity fee being just the tip of the iceberg. The savvy businesswoman has reportedly made a smart investment in Liverpool-based sports health firm Applied Nutrition, now worth a whopping £350 million on the Stock Exchange.
At 38, Coleen reportedly snapped up as many shares as possible after becoming an ambassador for the brand and is poised to launch her own line of proteins, collagen, and vitamin supplements with them come January. The range will now be stocked by Holland and Barrett, with more major retailers expected to follow suit. A source close to Coleen revealed: "With the company now valued at a staggering £350million, Coleen stands to do incredibly well from this investment.
" The insider added: "What makes this even more impressive is that Coleen didn't jump in blindly she started out as an ambassador for the brand, did her research and quickly recognised the massive potential for global growth. "Coleen saw this as not just an endorsement opportunity but as a solid, worthwhile investment that will benefit her entire family. She was literally the first person to invest.
" Tonight's episode will see Coleen Rooney and her celebrity comrades kick off the much-anticipated ITV series. Her stint on the show is set to turbocharge the January launch of her new product line, reports the Mirror . An insider revealed: "She did a whole load of work in pre.