Beauty buffs are 'hooked' on a budget-friendly cream that keeps skin smooth and hydrated. Those who have tried the L'Oréal Paris Wrinkle Expert 35+ Collagen Anti-Wrinkle and Hydrating Day Cream swear it keeps their complexion 'looking young' without looking shiny or creating an 'annoying' film. A 50ml tub of the Wrinkle Expert 35+ Collagen Anti-Wrinkle and Hydrating Day Cream usually retails for £9.
99 but shoppers can bag it with an almost 50% discount, for a limited time. That brings the total to an even friendlier £5.27.
It's also cheaper than Boots, where the same product is available for £9.99. It's also not included in the health and beauty retailer's weekly £10 Tuesday flash sale that sees selected products reduced in price for one day only.
READ MORE: Superdrug shoppers ditch expensive hair products like Olaplex for 'game-changing' £12 shampoo READ MORE: 64-year-old Shirley Ballas says her 'secret' to looking young isn't expensive products - it's £9 While the anti-wrinkle cream is designed for women over the age of 35, beauty buffs of all ages heaping praise on the cream. In fact, women in their teens, 30s and 70s are all singing the praises of the moisturiser. That's because it's enriched with collagen to tackle the first three signs of ageing.
The triple action cream has been expertly formulated to smooth the look of wrinkles, improve firmness and replump skin to create firmer, younger-looking skin. Plus, it promises to create 24 hours of hydration, creating .