Thursday, September 26, 2024 Illinois opens a new tourism office in New Delhi, targeting India’s booming travel market to boost visitor numbers and enhance the state’s global tourism appeal. The Illinois Office of Tourism has announced the opening of its latest international office in New Delhi, India, aiming to attract more visitors from one of its fastest-growing markets. This strategic move is set to boost Illinois’ global tourism profile by tapping into the rising interest from Indian travelers.
India ranks among the top five international markets for Illinois, with visitation increasing by 55% from 2019 to 2023, marking India as a key contributor to the state’s tourism growth. The New Delhi office marks Illinois’ first in India, aligning with a surge in international visitors to the state. In 2023, Illinois welcomed 112 million domestic and international visitors, generating $47 billion in spending—an increase of $3 billion compared to 2022.
The state saw a 39% rise in international visitors, with 2.16 million arriving in 2023 alone, further solidifying Illinois as a popular global destination. Sartha Global Marketing LLP will spearhead travel trade and public relations efforts in India, encouraging Indian tourists to explore Illinois.
This new office joins others in the UK, Germany, and Mexico, broadening Illinois’ global outreach. Luxury shopping, gourmet dining, and cultural experiences are particularly appealing to Indian travelers. Illinois, home to Mi.