Saturday, September 28, 2024 The Illinois Department of Commerce and Economic Opportunity (DCEO), Office of Tourism has unveiled plans to open a new office in New Delhi, India, as part of a broader strategy to boost overseas tourism to Illinois. This initiative reflects the state’s dedication to expanding its global reach and tapping into the growing market of Indian travelers. By establishing a physical presence in India, Illinois aims to enhance its visibility and draw more visitors to experience its diverse attractions.
To support these efforts, Illinois has partnered with a local marketing firm in India. This firm will be tasked with spearheading various promotional and public relations activities, designed to inspire Indian tourists to explore everything the state has to offer. From luxury travel and renowned culinary experiences to iconic architecture, thrilling outdoor adventures, and rich cultural heritage, Illinois has crafted a well-rounded tourism experience for visitors.
India has emerged as Illinois’ largest overseas source market, with visitor numbers increasing by an impressive 55% from 2019 to 2023. Illinois hopes to build on this momentum by highlighting its unique offerings, including its vibrant cities, scenic landscapes, and cultural diversity. Travelers can expect to explore bustling urban centers like Chicago, quaint river towns, and stunning natural parks that cater to a wide range of interests—whether in the arts, history, nature, or cuisine.
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