New Delhi: The International Indian Film Academy (IIFA) returns to Abu Dhabi for the third time on September 27. Some of the biggest names of the Indian film fraternity such as Shah Rukh Khan, Karan Johar, Ram Charan, Rana Dagubatti, Siddhant Chaturvedi, and Samantha Ruth Prabhu, are set to add sparkle to the glitzy affair. The IIFA event made its debut in 2000 and has since been celebrated in a variety of picturesque locales, including New York, Abu Dhabi, Toronto, Singapore, Johannesburg, Amsterdam, Dubai, Colombo, and Tampa Bay.
For the 24th edition, the three-day event will be held at the 18,000-seater Etihad Arena on Yas Island in Abu Dhabi, and will conclude on September 29. “This year, it's going to be more different of bringing all the five industries together, building the entire diversity of the entire cultures of each of the regions, you know, so for us it's a very big moment and also for the film fraternity coming together," Andre Timmins, one of the three forces behind Wizcraft International said. This time the event will begin with IIFA Utsavam, which honours the artistic and technical achievements of the South Indian film industry.
It represents Telugu, Tamil, Malayalam, and Kannada film industries. “They're all so excited that, you know, it's never happened before where we had Bollywood and the South film industries on one platform, and I can,” he added. Star Rana Daggubati will be taking over the hosting duties for IIFA Utsavam.
He plans to “bring a b.