1. Essence's Lash Princess Mascara will end your streak of getting excited about mascaras that never live up to their promises. This one is different — or at least according to the 250,000+ 5-star ratings.
Here's what BuzzFeed shopping writer Mal Mower has to say: "This mascara was one of my first BuzzFeed shopping list impulse purchases! I was sold by all the wild customer images (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I've loved using brown and having a color that better complements my skin/hair.
You can see my before and after photos above. This stuff is magic." Get it from Amazon for $4.
99 (available in black and brown). 2. Too Faced Better Than Sex Volumizing Mascara lives up to the name's big claims with an hourglass-shaped brush that separates and coats each lash in a powerful polymer that holds a curl all day.
Promising review: "I love this mascara, especially the brown one because it looks more natural. Gives a lot of volume, doesn't flake on me, and lasts all day! I am on my third one!" — krisf17 Get it from Amazon or Too Faced for $29 (available in black and brown). 3.
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Cosmetics Lash 'N Roll Mascara defies expectations for a budget buy with its clump-free formula's impressive curl and lift. Promising review: "New favorite mascara! It looks so natural, like my lashes, but .