MAZDA's trademark application for an updated logo has been approved, showcasing Mazda's rebranding for more luxurious models. The automaker aims to shift away from a youthful audience to attract a more sophisticated demographic. Most of us remember Mazda 's "Zoom-Zoom" commercials in the early 2000s, showing children pretending their pedal cars were fast like Mazda.
It showed the company's target audience was younger, sportier, joy-ride-loving individuals. A trademark application was approved for the automaker in Japan shows the company is breaking away from that branding. The new logo still shows the "V" within an oval, but instead of a shiny chrome, the logo is monochrome.
Read More about Mazda The previous logo was squared off, while the new one is rounded. Mazda also did away with the three-dimensional look for the flatter look. As Car & Driver reported , the logo's application was approved in Japan, without mention of the logo being used in the US.
The outlet suspected the logo was to be used in Japan or China, as the automaker recently joined ventures with Changan, a Chinese manufacturer. Most read in Motors It was also noted that new vehicles, like the CX-90 , show the company testing the water for more "luxurious" design languages. A flatter, more angular logo is better suited for digital displays, like infotainment systems and digital gauge clusters, wrote Motor Authority .
The logo being redesigned first debuted in 1997, with the V-shaped wings symbolizing growth an.