Iconic American car brand sees sudden sales slump after drivers complained of soaring prices and vehicles stuffed with too much tech By Bethan Sexton For Dailymail.Com Published: 00:12, 22 September 2024 | Updated: 00:13, 22 September 2024 e-mail View comments Jeep sales have seen a huge slump as drivers complain about soaring prices and excessive tech inside the vehicles. Two of its iconic models, the Wrangler and the Gladiator, face an uphill struggle to win over consumers.
The Wrangler saw sales plummet by 35 percent from almost a quarter of a million to 155,491, the Toledo Blade reports. Meanwhile the Gladiator suffered more , with sales plunging by 38 percent, from 89,712 in 2021 to 55,187 last year. It is a trend which has continued to plague the off-road giant for the first half of 2024.
Jeep sales, including its iconic Wrangler (pictured) have seen a huge slump as drivers complain about soaring prices and excessive tech inside the vehicles Latest sales data show that in June, Jeep recorded its lowest ever figures for the last six years. Just 13,134 Wranglers were sold and 3,542 Gladiators . Sales projections are so gloomy that some experts believe there may not even be a 2026 Gladiator model.
Jeep prices have skyrocketed by 61 percent since 2018, according to Caredge. A 2024 Wrangler now starts at $31,995, up $400 from the price last year. However, a top of line model can stretch to a whopping $101,890.
The Gladiator, considered the Wrangler's pick-up truck sister mod.