Tuesday, August 27, 2024 IBTM World , the premier global event for the meetings and events industry, is set to return to the iconic Fira de Barcelona from November 19 to 21, and has unveiled the initial details of its innovative Exceptional Experiences programme. This year’s event will feature an exciting new addition where industry leaders will engage with participants on topics such as the transformative power of AI, the critical role of audience engagement, the importance of brand-building, the value of leveraging key data, and the advantages of crafting a marketing strategy centered around in-person interactions. Designed to present cutting-edge solutions that assist in-house event professionals and marketers in creating impactful event experiences that drive business growth, the programme will be divided into two parts.
On the first day of IBTM World, an exclusive, invite-only workshop will be held for senior executives, vice presidents, and influential leaders from various sectors. Unmatched Expertise The second day will feature the Exceptional Experiences Forum on the Main Stage, beginning with a session titled “Cre-AI-tivity as the new events game-changer: feel the fear, but do it anyway (and see the results).” This dynamic discussion, led by Lesly Simmons, Head of Community Innovation at Amazon, and Paula Medeiros, Global Media Project Manager at Palo Alto Networks, will address common misconceptions about artificial intelligence.
Drawing from their experiences.