IAS EXPANDS ITS AI-DRIVEN TOTAL MEDIA QUALITY PRODUCT ON YOUTUBE TO INCLUDE BRAND SAFETY AND SUITABILITY MEASUREMENT FOR MISINFORMATION

Global Advertisers Can Now Access IAS's Industry-Aligned Misinformation Reporting on YouTube NEW YORK , Sept. 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS ), a leading global media measurement and optimization platform, today announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety & suitability of their digital media investments on YouTube.

IAS's Total Media Quality (TMQ) product suite provides valuable third-party assurance that advertisers' campaigns are running adjacent to brand safe and suitable content. IAS's misinformation measurement delivers independent verification, complementary to YouTube's own policies and procedures . "Brand safety is a top priority for marketers as we approach upcoming marquee global media events.

We are empowering marketers with enhanced products like our expanded Total Media Quality for YouTube which now offers IAS's misinformation reporting," said Lisa Utzschneider , CEO of IAS. "We're excited to offer the ability to detect misinformation with our best-in-class measurement solution." IAS classifies content according to industry-aligned definitions and provides reporting based on advertisers' custom brand suitability settings.

Video-level reporting provided by IAS allows advertisers to get a.