It wasn’t her college education that set Sinead Keary on the road to business success, it was her college job. She studied economics and sociology at University College Cork. “But my main focus was always my part-time job in Topshop, which, if you loved fashion, was the place to be,” she says.
She stayed with the chain after college, transferring to its store in Oxford Circus, central London, where she trained as a personal shopper. So trendy was the high street retailer at the time that she got to meet an unlikely number of celebrities, including Taylor Swift . “Well, I handed her a T-shirt,” she says.
While Keary loved the job, it took a while to feel comfortable that there was a future in.