'I tried viral vodka pasta see if it lived up to the hype – one thing wasn't quite right'

Vodka pasta has become a viral sensation – so I made it for myself (Image: Lucy Marshall) Vodka pasta has become the latest foodie trend to take the internet by storm, with even celebs like supermodel Gigi Hadid whipping up their own versions of the dish. Despite its recent surge in popularity, vodka pasta isn't a new invention - it's been around since at least the early 1970s, and its earlier origins remain a mystery. The dish has not only been a hit in upscale eateries but also on social media, where people have been eagerly trying out recipes and sharing their culinary exploits online.

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Log('[Load] OVP flagTcfLoaded',new Date())}else{document.addEventListener("tcfLoaded",()=>{loadOvpScript()ExpressApp.Log('[Load] OVP tcfLoaded',new Date())})}},1500)}) Heinz teamed up with Absolut Vodka in 2023 to launch a ready-made vodka pasta sauce.

The collaboration was a massive success, with the sauce selling out within four day.