I’d go as far to say that, for many of us, a product achieving viral fame on social media certainly piques our interest, but can be met with a bit of scepticism, too. The Wonderskin Wonder Blading Lip Stain is an example of one that quickly built such a reputation. The lip stain has been reviewed more than 9,000 times online and TikToks have tens – sometimes hundreds – of thousands of likes.

To this day, content creators are still sharing videos of the initial results online. It promises easy application and lasting wear that is “Transfer-proof. Waterproof.

Life-proof.” But how do these claims stack up IRL, I hear you ask? Does it rival the in terms of wear? I’m somebody who doesn’t mind reapplying my lipstick to some extent, but I embody a lazy approach to make-up, so I can see the appeal of this viral lip stain. So, to see if it’s really worth its salt, I road-tested a couple of shades to share a thorough Wonderskin Wonder Blading Lip Stain Masque review, beauty editor-style—including all-important before and after pictures.

Here’s how I got on...

But first, a little background. There are 24 different shades to choose from, spanning rich berry tones, neutral pinks and browns as well as bolder reds. Though I haven’t tried them all, between them they seem to cover a pretty broad range.

There are two application routes you can take. The first is to layer it on, leave it for 10–30 seconds, then wipe away with a damp cloth or tissue. The second is the “.