Weight loss: it's a thought that crosses our minds, but the prospect of actually taking action can seem as daunting as scaling Mount Everest. We inhabit a world where the most delectable treats range from a hefty, succulent burger delivered straight to our doorstep via our smartphones, to oversized bags of greasy crisps beckoning us down supermarket aisles - all of which makes opting for healthier choices a challenging task. However, heed the advice of someone who recently shed 23lbs in just 11 weeks: it's better to tackle this issue sooner rather than later.

This is where Simple , the weight loss app c urrently offering a 60 per cent discount with the code SIMPLEDEAL , comes into play. This year saw me leave my London flat, move back into my parents' house, start a new job and buy my own flat, all within a matter of months. Coupled with this was the existential dread of hitting the big 3-0, fuelling my comfort eating habits - and by the time August rolled around, I found myself 10kg (or 22lbs in old money) heavier.

Standing at 6ft 1, weighing 115kg is considered overweight, even if you have a few gym-honed muscles desperately trying to compensate. My T-shirts were straining at the belly, my jeans were so snug that I feared for their structural integrity every time I sat down, and my cat had to exert a Herculean effort to perch on my stomach in bed at night. It was clear that changes needed to be made, so I finally enlisted the help of a personal trainer at my gym and embarke.